Every time I am faced with a tough question about the future of USY, I try to ask myself the following question: “Who is the Jewish teenager that USY must be designed to serve, and how well is USY currently set up to serve them?” In design thinking, this is called a “persona profile,” an attempt to think about the end-user before you make a programmatic decision, something critical for legacy organizations to do if they wish to reinvent.
And while I could answer the above question in a variety of ways, there is no question that a thriving USY must evolve to better serve the increasingly diverse mosaic of identities in the Jewish community today. Historically, USY was not set up well to serve Jews of Color. This is a less favorable truth about USY that all of our community must run towards and recognize that while it may be a reflection of our past and our present, it does not need to reflect our future. And in the recent report Beyond the Count: Perspectives and Lived Experiences of Jews of Color, the authors of this groundbreaking study write that, “productively reckoning with the impact of racism in American Jewish life requires organization- and community-wide reflection and action.” At a time of incredible change in the Jewish community, USY needs to reflect on how we can be a safe, welcoming, exciting place for Jews of Color. |